Description
Nudge has revolutionized how individuals, businesses, and governments perceive the world, making it one of the most influential books of the 21st century. This extensively updated edition provides a treasure trove of fresh perspectives for both enthusiasts and newcomers, addressing topics such as COVID-19, dietary choices, personal finances, retirement savings, healthcare, organ donation, and climate change.
In our daily lives, we confront decisions ranging from what to purchase or eat to where to invest our time and resources, impacting our well-being and the well-being of the planet. Regrettably, our choices are often marred by cognitive biases that lead to poorer outcomes, diminished health, and reduced happiness. As Richard Thaler and Cass Sunstein assert, choices are never presented to us in a purely impartial manner; they are influenced by the way our minds work. However, by understanding human psychology, we can facilitate better decision-making for individuals, families, and society. Thaler and Sunstein, with their profound insights and engaging humor, illustrate the art of gently guiding individuals in the right direction, all the while preserving their freedom of choice.
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