Description
« The Startup Way, authored by Eric Ries, extends the principles of his bestseller ‘The Lean Startup’ to organizations of all sizes. Ries introduces concepts like minimal viable product, A/B testing, and ‘pivoting’ that have revolutionized business strategies. Through compelling narratives of transformations at companies such as General Electric, Toyota, Amazon, Facebook, Airbnb, and Twilio, Ries illustrates how the startup mindset can invigorate even the largest and most bureaucratic organizations. He presents a comprehensive framework for entrepreneurial management, enabling innovation and ensuring sustained growth in uncertain environments. This book is a must-read for leaders, managers, and entrepreneurs across all levels, offering a revolutionary approach to nurturing innovative ideas and instilling an entrepreneurial spirit in every team member. »
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