Start with Why: How Great Leaders Inspire Everyone to Take Action

Description

The bestselling book that sparked a movement urging individuals to unearth their core purpose, Start with Why, has become a sensation on TikTok and the foundation for one of the most watched TED Talks, amassing over 56 million views. Simon Sinek, more than ten years ago, initiated a wave that encouraged millions to seek meaning in their work, questioning the fundamental ‘why’ of their endeavors. His impactful ideas have resonated with countless people, maintaining their relevance and significance.

The book explores the core queries: Why do some individuals and organizations excel in innovation, influence, and profitability? What sets apart those who command immense loyalty from both customers and employees? Among the accomplished, why do only a few manage to replicate their success consistently?

Though figures like Martin Luther King Jr., Steve Jobs, and the Wright Brothers may seem vastly different, they all shared a common approach—they started with ‘why.’ They understood that genuine buy-in from others, whether for a product, service, movement, or idea, stems from a profound understanding of its ‘why.’

Start with Why illustrates that the most influential leaders across the globe share a similar mindset, action, and communication strategy, distinct from conventional approaches. Simon Sinek encapsulates this influential concept as ‘The Golden Circle,’ offering a foundational framework for building organizations, guiding movements, and inspiring people. And it all initiates with ‘why.’