{"id":21837,"date":"2024-10-19T10:56:16","date_gmt":"2024-10-19T09:56:16","guid":{"rendered":"https:\/\/baralivres.ma\/?post_type=product&p=21837"},"modified":"2024-11-27T15:51:07","modified_gmt":"2024-11-27T14:51:07","slug":"influence-et-persuasion","status":"publish","type":"product","link":"https:\/\/baralivres.ma\/?product=influence-et-persuasion","title":{"rendered":"Influence et Persuasion"},"content":{"rendered":"

Influence et Persuasion de Robert Cialdini est un ouvrage fondamental sur la psychologie de la persuasion. L’auteur y pr\u00e9sente six principes cl\u00e9s qui expliquent comment et pourquoi les gens se laissent influencer : la r\u00e9ciprocit\u00e9, l’engagement, la preuve sociale, la sympathie, l’autorit\u00e9 et la raret\u00e9.<\/p>\n

Cialdini illustre ces concepts \u00e0 travers des exemples concrets et des \u00e9tudes de cas, montrant comment ces principes peuvent \u00eatre appliqu\u00e9s dans divers contextes, que ce soit dans le marketing, les ventes ou les interactions quotidiennes<\/p>\n","protected":false},"excerpt":{"rendered":"

Ce livre est essentiel pour comprendre les m\u00e9canismes de la persuasion et am\u00e9liorer ses comp\u00e9tences en communication.<\/p>\n","protected":false},"featured_media":21838,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"product_cat":[3896,3675,91],"product_tag":[],"class_list":{"0":"post-21837","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-developpement-francais","7":"product_cat-humains-et-productivite","8":"product_cat-developpement","9":"pa_auteurs-robert-cialdini","11":"first","12":"instock","13":"shipping-taxable","14":"purchasable","15":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/product\/21837","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/baralivres.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=21837"}],"version-history":[{"count":1,"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/product\/21837\/revisions"}],"predecessor-version":[{"id":21839,"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/product\/21837\/revisions\/21839"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/media\/21838"}],"wp:attachment":[{"href":"https:\/\/baralivres.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=21837"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/baralivres.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=21837"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/baralivres.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=21837"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}