{"id":20133,"date":"2023-11-13T17:38:55","date_gmt":"2023-11-13T16:38:55","guid":{"rendered":"https:\/\/baralivres.ma\/?post_type=product&#038;p=20133"},"modified":"2023-11-13T17:38:56","modified_gmt":"2023-11-13T16:38:56","slug":"psychologie-du-consommateur","status":"publish","type":"product","link":"https:\/\/baralivres.ma\/?product=psychologie-du-consommateur","title":{"rendered":"Psychologie du consommateur"},"content":{"rendered":"<p>La musique classique semble avoir le pouvoir d&rsquo;inciter \u00e0 choisir des vins prestigieux, tandis que les promotions nous font sentir plus intelligents lors de nos achats. M\u00eame un simple geste du serveur peut influencer la g\u00e9n\u00e9rosit\u00e9 de notre pourboire. Nicolas Gu\u00e9guen explore, \u00e0 travers diverses exp\u00e9riences de la vie quotidienne, l&rsquo;impact subtil mais puissant de facteurs tels que la publicit\u00e9, la musique d&rsquo;attente t\u00e9l\u00e9phonique et m\u00eame la couleur d&rsquo;une bouteille de soda sur nos choix d&rsquo;achat. En se basant sur la psychologie comportementale, l&rsquo;auteur \u00e9claire les strat\u00e9gies commerciales, nous aidant \u00e0 comprendre les m\u00e9canismes qui guident nos d\u00e9cisions et \u00e0 d\u00e9jouer nos automatismes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La musique, promotions, gestes subtils influent sur nos choix d&rsquo;achat selon Nicolas Gu\u00e9guen en psychologie comportementale.<\/p>\n","protected":false},"featured_media":20135,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"product_cat":[204,91],"product_tag":[],"class_list":["post-20133","product","type-product","status-publish","has-post-thumbnail","product_cat-francais","product_cat-developpement","pa_auteurs-nicolas-gueguen","first","instock","shipping-taxable","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/product\/20133","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/baralivres.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20133"}],"version-history":[{"count":1,"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/product\/20133\/revisions"}],"predecessor-version":[{"id":20136,"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/product\/20133\/revisions\/20136"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/media\/20135"}],"wp:attachment":[{"href":"https:\/\/baralivres.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20133"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/baralivres.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=20133"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/baralivres.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=20133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}