{"id":20109,"date":"2023-11-13T17:19:33","date_gmt":"2023-11-13T16:19:33","guid":{"rendered":"https:\/\/baralivres.ma\/?post_type=product&#038;p=20109"},"modified":"2023-11-13T17:19:33","modified_gmt":"2023-11-13T16:19:33","slug":"comment-faire-changer-davis-nimporte-qui","status":"publish","type":"product","link":"https:\/\/baralivres.ma\/?product=comment-faire-changer-davis-nimporte-qui","title":{"rendered":"Comment faire changer d&rsquo;avis n&rsquo;importe qui"},"content":{"rendered":"<p>Convaincre son sup\u00e9rieur, influencer un \u00e9lecteur, ou charmer un client ind\u00e9cis sont des aspirations partag\u00e9es par beaucoup d&rsquo;entre nous. Cependant, nos tentatives \u00e9chouent souvent car nous nous effor\u00e7ons de persuader plut\u00f4t que de v\u00e9ritablement comprendre ce qui retient notre interlocuteur d&rsquo;adopter de nouvelles perspectives. Jonah Berger explore cette dynamique dans son essai, illustr\u00e9 par des \u00e9tudes de cas concrets et une diversit\u00e9 d&rsquo;exemples. Il identifie les cinq principaux obstacles au changement et offre des cl\u00e9s pr\u00e9cieuses pour provoquer des \u00e9volutions d&rsquo;opinion.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"group w-full text-token-text-primary border-b border-black\/10 gizmo:border-0 dark:border-gray-900\/50 gizmo:dark:border-0 bg-gray-50 gizmo:bg-transparent dark:bg-[#444654] gizmo:dark:bg-transparent\" data-testid=\"conversation-turn-5\">\n<div class=\"p-4 gizmo:py-2 justify-center text-base md:gap-6 md:py-6 m-auto\">\n<div class=\"flex flex-1 gap-4 text-base mx-auto md:gap-6 gizmo:gap-3 gizmo:md:px-5 gizmo:lg:px-1 gizmo:xl:px-5 md:max-w-2xl lg:max-w-[38rem] gizmo:md:max-w-3xl gizmo:lg:max-w-[40rem] gizmo:xl:max-w-[48rem] xl:max-w-3xl }\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gizmo:w-full lg:w-[calc(100%-115px)] agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col max-w-full gap-3 gizmo:gap-0\">\n<div class=\"min-h-[20px] text-message peer flex flex-col items-start gap-3 whitespace-pre-wrap break-words peer-[.text-message]:mt-5 overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"8e60e47e-f73c-45c6-a196-b1d42b233dd0\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Jonah Berger explore l&rsquo;art de persuasion, identifiant obstacles au changement et offrant cl\u00e9s d&rsquo;influence efficace.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"featured_media":20113,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"product_cat":[204,91],"product_tag":[],"class_list":{"0":"post-20109","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-francais","7":"product_cat-developpement","8":"pa_auteurs-jonah-berger","10":"first","11":"instock","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/product\/20109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/baralivres.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=20109"}],"version-history":[{"count":1,"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/product\/20109\/revisions"}],"predecessor-version":[{"id":20114,"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/product\/20109\/revisions\/20114"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/media\/20113"}],"wp:attachment":[{"href":"https:\/\/baralivres.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=20109"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/baralivres.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=20109"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/baralivres.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=20109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}