{"id":16257,"date":"2023-10-30T16:52:36","date_gmt":"2023-10-30T15:52:36","guid":{"rendered":"https:\/\/baralivres.ma\/?post_type=product&#038;p=16257"},"modified":"2023-10-31T09:41:14","modified_gmt":"2023-10-31T08:41:14","slug":"cest-ca-le-marketing","status":"publish","type":"product","link":"https:\/\/baralivres.ma\/?product=cest-ca-le-marketing","title":{"rendered":"C&rsquo;EST CA LE MARKETING"},"content":{"rendered":"<div class=\"group w-full text-token-text-primary border-b border-black\/10 gizmo:border-0 dark:border-gray-900\/50 gizmo:dark:border-0 bg-gray-50 gizmo:bg-transparent dark:bg-[#444654] gizmo:dark:bg-transparent\" data-testid=\"conversation-turn-77\">\n<div class=\"p-4 gizmo:py-2 justify-center text-base md:gap-6 md:py-6 m-auto\">\n<div class=\"flex flex-1 gap-4 text-base mx-auto md:gap-6 gizmo:gap-3 gizmo:md:px-5 gizmo:lg:px-1 gizmo:xl:px-5 md:max-w-2xl lg:max-w-[38rem] gizmo:md:max-w-3xl gizmo:lg:max-w-[40rem] gizmo:xl:max-w-[48rem] xl:max-w-3xl }\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gizmo:w-full lg:w-[calc(100%-115px)] agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col gap-3 max-w-full\">\n<div class=\"min-h-[20px] flex flex-col items-start gap-3 whitespace-pre-wrap break-words overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"d2368713-6eca-472a-af20-34f72b5434f8\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Depuis 25 ans, Seth Godin inspire entrepreneurs, leaders et fans. Dans ce livre, il condense son expertise marketing en une forme intemporelle et accessible. Au c\u0153ur de sa philosophie, une grande id\u00e9e : les meilleurs marketeurs ne consid\u00e8rent pas les consommateurs comme des solutions aux probl\u00e8mes de leur entreprise ; ils utilisent le marketing pour r\u00e9soudre les probl\u00e8mes humains. Le marketing authentique puise sa puissance dans la g\u00e9n\u00e9rosit\u00e9, l&#8217;empathie et l&rsquo;\u00e9motion. D\u00e9couvrez comment d\u00e9finir un public cible restreint, \u00e9tablir la confiance, parler le langage de vos fans, \u00eatre courageux, et surtout, fournir \u00e0 votre public les moyens et les r\u00e9cits qui l&rsquo;aident \u00e0 atteindre ses objectifs. Ce livre met en avant l&rsquo;importance de cr\u00e9er des connexions significatives et d&rsquo;am\u00e9liorer le monde via le marketing.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"flex justify-between empty:hidden gizmo:justify-start gizmo:gap-3 lg:block gizmo:lg:flex\">\n<div class=\"text-gray-400 flex self-end lg:self-center justify-center gizmo:lg:justify-start mt-2 gizmo:mt-0 visible lg:gap-1 lg:absolute lg:top-0 lg:translate-x-full lg:right-0 lg:mt-0 lg:pl-2 gap-2 md:gap-3\">\n<p>&nbsp;<\/p>\n<div class=\"flex gap-1\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Seth Godin partage son exp\u00e9rience marketing dans ce livre, soulignant que de bons marketeurs r\u00e9solvent les probl\u00e8mes des consommateurs. L&rsquo;authenticit\u00e9, la g\u00e9n\u00e9rosit\u00e9, l&#8217;empathie et l&rsquo;\u00e9motion sont essentielles. Identifiez un public cible, gagnez sa confiance, parlez sa langue, cr\u00e9ez du contenu engageant et aidez-le \u00e0 atteindre ses objectifs.<\/p>\n","protected":false},"featured_media":16259,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"product_cat":[204,91],"product_tag":[],"class_list":{"0":"post-16257","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-francais","7":"product_cat-developpement","8":"pa_auteurs-seth-godin","10":"first","11":"instock","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/product\/16257","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/baralivres.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16257"}],"version-history":[{"count":2,"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/product\/16257\/revisions"}],"predecessor-version":[{"id":16262,"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/product\/16257\/revisions\/16262"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/media\/16259"}],"wp:attachment":[{"href":"https:\/\/baralivres.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16257"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/baralivres.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=16257"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/baralivres.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=16257"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}