{"id":16050,"date":"2023-10-30T15:08:33","date_gmt":"2023-10-30T14:08:33","guid":{"rendered":"https:\/\/baralivres.ma\/?post_type=product&p=16050"},"modified":"2023-10-31T09:46:36","modified_gmt":"2023-10-31T08:46:36","slug":"marketing-5-0","status":"publish","type":"product","link":"https:\/\/baralivres.ma\/?product=marketing-5-0","title":{"rendered":"MARKETING 5.0"},"content":{"rendered":"

\u00ab\u00a0Marketing 5.0, de Philip Kotler, est un guide essentiel pour le marketing technologique, adapt\u00e9 aux \u00e9tudiants, aux experts du marketing et de la technologie. Il red\u00e9finit le marketing en proposant des recommandations pratiques et des id\u00e9es novatrices. L’ouvrage explore la notion de \u00ab\u00a0marketing technologique\u00a0\u00bb dans le contexte de la transformation num\u00e9rique des entreprises et des \u00e9volutions des comportements clients. Il montre comment les sp\u00e9cialistes du marketing peuvent utiliser les technologies \u00e9mergentes pour anticiper et r\u00e9pondre aux besoins des consommateurs. Le livre couvre une vari\u00e9t\u00e9 de sujets cl\u00e9s, allant de l’intelligence artificielle au marketing automatis\u00e9 \u00e0 la gestion de la relation client, en passant par le marketing contextuel, le storytelling, le Big Data et bien d’autres aspects du marketing moderne.\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

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\u00ab\u00a0Marketing 5.0 de Philip Kotler explore le marketing technologique, de l’IA au Big Data, pour anticiper les besoins clients.\u00a0\u00bb<\/p>\n<\/div>\n<\/div>\n<\/div>\n

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