{"id":16032,"date":"2023-10-30T15:04:43","date_gmt":"2023-10-30T14:04:43","guid":{"rendered":"https:\/\/baralivres.ma\/?post_type=product&p=16032"},"modified":"2023-10-31T09:47:18","modified_gmt":"2023-10-31T08:47:18","slug":"marketing-management-16-ed-ed-redesignfasttrack","status":"publish","type":"product","link":"https:\/\/baralivres.ma\/?product=marketing-management-16-ed-ed-redesignfasttrack","title":{"rendered":"MARKETING MANAGEMENT (16 ED. ED.) REDESIGN+FASTTRACK"},"content":{"rendered":"

\u00ab\u00a0Marketing Management est l’ouvrage incontournable du domaine du marketing, offrant une couverture exhaustive et \u00e0 jour. Il s’appuie sur de nombreux exemples concrets, des cas d’entreprises, des approfondissements conceptuels et des m\u00e9thodologies pour fournir une perspective compl\u00e8te du marketing. L’ouvrage pr\u00e9sente les concepts et les outils du marketing de mani\u00e8re vivante, p\u00e9dagogique, et int\u00e8gre les derni\u00e8res avanc\u00e9es, telles que la distribution omnicanale, le phygital, le design thinking, l’innovation ouverte, et l’approche des marques sur les m\u00e9dias sociaux.<\/p>\n

La nouvelle \u00e9dition, sign\u00e9e Kotler, apporte une mise \u00e0 jour moderne avec une maquette rafra\u00eechie, un format plus grand, des visuels en couleur mettant en avant des campagnes publicitaires, des points de vente et des produits illustrant un marketing dynamique et innovant. Ce manuel pr\u00e9sente les meilleures pratiques fond\u00e9es sur des recherches internationales et fran\u00e7aises, et propose des expos\u00e9s de cours clairs et accessibles. Une ressource essentielle pour tout professionnel ou \u00e9tudiant en marketing.\u00a0\u00bb<\/p>\n","protected":false},"excerpt":{"rendered":"

\u00ab\u00a0Marketing Management est la r\u00e9f\u00e9rence compl\u00e8te en marketing, int\u00e9grant les derni\u00e8res avanc\u00e9es et exemples d’entreprises dynamiques. Un manuel modernis\u00e9, clair, et accessible, pr\u00e9sentant les meilleures pratiques bas\u00e9es sur des recherches internationales et fran\u00e7aises.\u00a0\u00bb<\/p>\n","protected":false},"featured_media":16044,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"product_cat":[204,91],"product_tag":[],"class_list":{"0":"post-16032","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-francais","7":"product_cat-developpement","8":"pa_auteurs-kevin-keller","10":"first","11":"instock","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/product\/16032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/baralivres.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=16032"}],"version-history":[{"count":1,"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/product\/16032\/revisions"}],"predecessor-version":[{"id":16045,"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/product\/16032\/revisions\/16045"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/media\/16044"}],"wp:attachment":[{"href":"https:\/\/baralivres.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=16032"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/baralivres.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=16032"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/baralivres.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=16032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}