{"id":15634,"date":"2023-10-30T10:48:18","date_gmt":"2023-10-30T09:48:18","guid":{"rendered":"https:\/\/baralivres.ma\/?post_type=product&#038;p=15634"},"modified":"2023-10-31T10:11:25","modified_gmt":"2023-10-31T09:11:25","slug":"objectif-client","status":"publish","type":"product","link":"https:\/\/baralivres.ma\/?product=objectif-client","title":{"rendered":"OBJECTIF CLIENT"},"content":{"rendered":"<p>Les clients actuels dictent leurs d\u00e9sirs aux entreprises, n\u00e9cessitant un changement vers le Me2B. L&rsquo;ouvrage explore ce concept, explique son impact sur les mod\u00e8les B2B et B2C, et d\u00e9taille les meilleures pratiques, mais aussi les erreurs \u00e0 \u00e9viter. Les auteurs Bill Price et David Jaffe pr\u00e9sentent une m\u00e9thodologie bas\u00e9e sur la satisfaction des \u00ab\u00a0sept besoins fondamentaux des clients\u00a0\u00bb pour construire des relations durables avec les clients, en s&rsquo;appuyant sur des \u00e9tudes de cas. C&rsquo;est un changement majeur pour les entreprises, o\u00f9 les clients sont au c\u0153ur de la relation.<\/p>\n","protected":false},"excerpt":{"rendered":"<div class=\"group w-full text-token-text-primary border-b border-black\/10 gizmo:border-0 dark:border-gray-900\/50 gizmo:dark:border-0 bg-gray-50 gizmo:bg-transparent dark:bg-[#444654] gizmo:dark:bg-transparent\" data-testid=\"conversation-turn-39\">\n<div class=\"p-4 gizmo:py-2 justify-center text-base md:gap-6 md:py-6 m-auto\">\n<div class=\"flex flex-1 gap-4 text-base mx-auto md:gap-6 gizmo:gap-3 gizmo:md:px-5 gizmo:lg:px-1 gizmo:xl:px-5 md:max-w-2xl lg:max-w-[38rem] gizmo:md:max-w-3xl gizmo:lg:max-w-[40rem] gizmo:xl:max-w-[48rem] xl:max-w-3xl }\">\n<div class=\"relative flex w-[calc(100%-50px)] flex-col gizmo:w-full lg:w-[calc(100%-115px)] agent-turn\">\n<div class=\"flex-col gap-1 md:gap-3\">\n<div class=\"flex flex-grow flex-col gap-3 max-w-full\">\n<div class=\"min-h-[20px] flex flex-col items-start gap-3 whitespace-pre-wrap break-words overflow-x-auto\" data-message-author-role=\"assistant\" data-message-id=\"744c61eb-1190-4867-91ee-2f88e5195a0c\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p>Le Me2B : clients dictent, entreprises adaptent, m\u00e9thodologie \u00ab\u00a0sept besoins\u00a0\u00bb pour des relations durables, ax\u00e9es sur la satisfaction.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"flex justify-between empty:hidden gizmo:justify-start gizmo:gap-3 lg:block gizmo:lg:flex\">\n<div class=\"text-gray-400 flex self-end lg:self-center justify-center gizmo:lg:justify-start mt-2 gizmo:mt-0 visible lg:gap-1 lg:absolute lg:top-0 lg:translate-x-full lg:right-0 lg:mt-0 lg:pl-2 gap-2 md:gap-3\">\n<p>&nbsp;<\/p>\n<div class=\"flex gap-1\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"featured_media":15636,"comment_status":"open","ping_status":"closed","template":"","meta":{"inline_featured_image":false},"product_cat":[204,91],"product_tag":[],"class_list":{"0":"post-15634","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-francais","7":"product_cat-developpement","8":"pa_auteurs-david-jaffe","10":"first","11":"instock","12":"shipping-taxable","13":"purchasable","14":"product-type-simple"},"_links":{"self":[{"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/product\/15634","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/product"}],"about":[{"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/types\/product"}],"replies":[{"embeddable":true,"href":"https:\/\/baralivres.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=15634"}],"version-history":[{"count":2,"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/product\/15634\/revisions"}],"predecessor-version":[{"id":16338,"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/product\/15634\/revisions\/16338"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/baralivres.ma\/index.php?rest_route=\/wp\/v2\/media\/15636"}],"wp:attachment":[{"href":"https:\/\/baralivres.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=15634"}],"wp:term":[{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/baralivres.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_cat&post=15634"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/baralivres.ma\/index.php?rest_route=%2Fwp%2Fv2%2Fproduct_tag&post=15634"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}