Description
You’re faced with a choice: you can either stand out like a Purple Cow or remain unnoticed. In today’s dynamic business landscape, traditional marketing strategies like pricing, promotion, and publicity no longer guarantee success. The era of advertising’s golden age is gone. Instead, it’s time to embrace a new concept – the Purple Cow.
What do Apple, Starbucks, Dyson, and Pret a Manger have in common? How do they achieve remarkable growth while leaving established brands behind? The answer lies in the Purple Cow – something extraordinary, unexpected, and simply astonishing. In his bestselling book, Seth Godin encourages you to infuse this Purple Cow into everything you create and do, in order to craft offerings that truly stand out. This manifesto is a call to action for anyone aiming to develop products and services that are genuinely worthy of marketing in the first place.
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